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CRYSTALLIZED™ - Swarovski Elements
Swarovski, a tradition rich company rooted in the heart of Europe in the culturally fertile period of the early 20th century, interprets crystal as a creative material in its own right. The name Swarovski is therefore inextricably linked with the art and history of fashion jewelry. Swarovski's crystal jewelry stones have long been a legitimate part of the haute couture language. The company has enjoyed a longstanding creative partnership with the world of fashion that stretches from Chanel to Schiaparelli to the icons of the modern runways. Since its founding in 1895, Swarovski has maintained creativity, craftsmanship and technological excellence as its cornerstone policies. Today Swarocski crystal stones, beads and semi-finished crystalline products are used far beyond fashion and jewelry and find a natural home in many other sectors - including fashion accessories, shoes, interior decor and innovative packaging and paper solutions. Constant innovation and research now make it possible to safely add Swarovski crystal components to almost any surface - from the softest lingerie fabrics to solid building materials and even human skin. Above all, Swarovski remains true to the values of its venerable founder, Daniel Swarovski l: respect, openness and generosity. Every individual Swarovski product represents the poetry of precision, creativity and joy. Indeed, Swarovski goes beyond the boundaries of a manufacturer and aspires to creating products with a soul. Swarovski crystals speak a universal language of enchantment understood by people all over the world who seek to enhance their lives and lifestyles with items of beauty...
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